Job Description

SOCIAL MEDIA & MARKETING ASSOCIATE

Peachtree Corners, GA

Who We Are.

At Guardian Sports, we manufacture sports equipment that is trusted by teams in the most elite football & lacrosse leagues across the country - the NFL, NCAA, & USA Lacrosse to name a few. We have a true passion for protecting athletes, and use our 20+ years of material science expertise to continually develop technologies that can enhance sports equipment.

We are a rapidly growing yet nimble company who constantly seeks to innovate, and we’re looking for a Social Media & Marketing Associate to help execute the sharing of our story through all marketing mediums.

Who We Are Looking For.

We’re looking for a dynamic and creative Social Media & Marketing Associate to own, execute, and optimize our content and social media strategies for PEARL Lacrosse and LOOP. This role is vital in telling the Guardian Sports story across marketing platforms, driving brand awareness, and supporting our sales team with effective content. You’ll be responsible for creating and managing content for social media, eblasts, blogs, ads, and more while ensuring alignment with our marketing calendars, partnerships, and promotional initiatives.

What You’ll Do:

As a Social Media & Marketing Associate at Guardian Sports, you will be responsible for:

• Content Creation & Management: Develop engaging digital and print advertising materials, including eblasts, blog posts, and ad creatives.
• Social Media Strategy: Own and manage social media platforms (Facebook, Instagram, Twitter, TikTok, LinkedIn), creating and scheduling posts, engaging with audiences, and analyzing performance metrics.
• Marketing Calendar Execution: Work with leadership to plan, implement, and optimize marketing calendars for eblasts, promotions, blogs, social campaigns, ads, and tradeshows.
• Team Collaboration: Collaborate with sales, product development, and leadership teams to create direct sales materials, presentations, and proposals for events.
• Performance Reporting: Analyze and report on marketing and sales metrics (e.g., CAC, AOV, LTV, ROAS), providing actionable insights to improve campaigns.
• Brand Development: Ensure brand consistency across all platforms, crafting a compelling image that resonates with our target audience.
• Administrative Excellence: Effectively manage daily tasks and marketing operations to ensure seamless execution of initiatives .

Tools You’ll Use:

• Project Management: Asana
• Social Media Management: Hootsuite
• Website/Webstore Management: WordPress, Shopify, and Amazon Seller Central
• Email Marketing: Mailchimp
• Social Media Platforms: Facebook, Instagram, Twitter/X, TikTok, and LinkedIn
• Design Tools: Adobe Suite (Premier, Photoshop, Illustrator) and Canva
• Analytics Tools: Excel and PowerPoint

Who You Are.

• Bachelor’s degree in Business, Marketing, or a related field.
• 1–3 years of experience leading content marketing, marketing operations, or product marketing initiatives.
• A detail-oriented, quick learner who thrives in a collaborative and fast-paced environment.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Strong communication, presentation, writing, editing, and project management skills.
• Passionate about sports, particularly lacrosse and/or flag football, and able to connect with our target audience effectively.

What You’ve Done:

• Created and executed eblasts, social media advertisements, and SEO-optimized content.
• Developed and implemented content strategies aligned with business goals.
• Managed social media accounts, growing audience engagement and reach.
• Executed email marketing campaigns to drive customer engagement and sales.

Extra Credit.

• Played (or has an interest in) lacrosse, 7x7, or flag football.
• Experience working with web development teams.
• Basic knowledge of PHP, HTML, JavaScript, CSS, and Adobe Suite.

Benefits.

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance
• Paid time off
• Parental leave

Expectations.

• Schedule: M-F, 8:00-4:00 PM ET
• Location: Ability to commute / relocate to Peachtree Corners, GA
• Travel: Less than 10%

**This is a fully in-person, onsite role**

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