Position Description:
Freedman Harness & Saddlery is looking for a dynamic marketer with a self-starter mindset, that can plan, oversee and deploy marketing strategy for an equestrian retail company and legacy brand.
The Marketing & Communications Manager will be responsible for the creation, oversight, and deployment of the annual marketing and communications plan for the company, including, but not limited to the following areas: digital/web/social strategy, event marketing and promotion, oversight of graphic design and deployment of print and video advertising and planning, email and DTC marketing, sponsorship coordination and fulfillment, oversight of in-house marketing/retail loyalty programs, direct mail and major print projects, and more.
The position will work directly with ownership/management to determine a monthly/annual marketing strategy that meets company goals and expectations through a cross-section of marketing strategies. The Marketing & Communications Manager will oversee branding, creative and all marketing and communications initiatives utilized by the company.
The ideal candidate for this role will have working knowledge of a cross-section of DTC marketing strategies, as well as the ability to measure success through analytics and reports. They will be an effective communicator, with leadership qualities and a high standard of excellence for the work produced. They will be a creative thinker but able to take a generational company’s brand and elevate it within the industry, without losing the equity of the brand. Equestrian industry and retail knowledge is a must. Must have at least 10+ years’ experience in marketing and 10+ years in the equestrian market. Please include in your cover letter your relevant equestrian experience.
Skills Needed:
· Adeptness at social media platforms and familiarity with Meta advertising and deployment
· Knowledge of email marketing platforms and strategies: Klaviyo, Omnisend, MailChimp, etc.
· A working knowledge of website backend and SEO marketing
· MLA standard, strong and effective writing skills
· Ability to plan, write and present marketing strategies and budgets to upper level management; along with project reports and analysis
· Working knowledge of all Microsoft and Google products
· Working knowledge of content management and project management systems (i.e. Dropbox, Trello, Slack, etc.)
· Working knowledge of AdWords and Google advertising
· Visually creative: ability to work with outside designers, videographers and vendors to uphold brand standards and create imaginative advertising and promotions
· Natural leader with the ability to oversee projects and related staff, but also able to effectively communicate with outside constituencies, agencies, as well as company leadership
· Ability to learn quickly and produce high quality work
· Project Manager Skills – this position may require you to have deep oversight of long-term marketing and print projects
...business model allows us to handle small projects, large scale operations, and every tough... ...POSITION SCOPE The Heavy Civil Project Manager will be located out of our general... ...interpersonal and communication skills and a high level of integrity Professional with a...
...degree in Medical Laboratory Science is preferred. Applicants holding Bachelor of Science degrees in a related science such as Microbiology, Biology, or Chemistry, must have one year pertinent full-time experience or training in a clinical laboratory setting to be eligible...
... bags to employee badges. Youll protect our team and our property all while securing valuable law experience and rewarding benefits. Pay Starting at $16.00/hour As a Security Officer at the Thrill Capital of New England Youll Contribute to our Mission by: ~...
The work of service staff ranged from front desk duties to a variety of other tasks but they are important presence that influences the first impression of a hotel. We understand the feelings of our customers, who have a variety of goals and provide services tailored to...
...Full-Time Police Officer Edgeworth Borough Allegheny County, PA Qualified applicants are invited to apply for the position of full-time police officer with the Borough of Edgeworth. An application and details of the selection process may be obtained in person...